Fedorenko O. Emotive-evaluative potential of the diminutives in publicism (based on the material of the Ukrainian periodicals, 1995?2004)

The research is devoted to the emotive-evaluative potential exposure of the diminutives as the means of the emotional influence on the addressee and creation of the emotive-evaluative colouring of the message that orientates a reader on the particular reception of the newspaper information. The attempt to describe the linguistic means capable of emotive-evaluation realization on the word-building level in the newspaper periodicals by means of the content analysis was made. In the research the meaning of diminu-tive formations for communicative-influential potential of journalistic texts is elucidated. The question-naire was conducted in order to get the data about the diminutives perception by the addressee and their influence upon the reader, the role of these means in author’s evaluation. The comparative analysis was implemented in order to find out the influence of the lexemes with the diminutive formants upon the emo-tive-evaluative colouring of the central and regional youth press. The ways to achieve the adequacy of the emotional evaluation expressed by the diminutive formants in the Russian and Ukrainian press were sug-gested.