Vinnikova I. Advertising activity of the pharmaceutical enterprises

Enterprises' advertising activity in the system of marketing communications. Development of theoretic-methodical and practical bases concerning increase of efficiency of advertising of medical products by the example of domestic enterprise-manufacturers. Methods: system, factorial, economic-statistical analysis. It was investigated theoretic-methodical and accompanying problem questions of increasing of efficiency of advertising activity of the Ukrainian pharmaceutical enterprises. There was assessed the condition and development of advertising activity of the pharmaceutical enterprises of Ukraine. There were analysed the influence of factors marketing environments on activity of the pharmaceutical enterprises. It was achieved that principal audience of advertising of medical products segments on age and profits. There were defined the most effective ways of advertising of medical products. There were developed practical recommendations and methodical tools concerning increase of efficiency's advertising activity of the pharmaceutical enterprises. The pharmaceutical enterprises of Ukraine, educational process.