Chechetova-Terashvili T. Formation of stable competitive position of enterprise

The object of research: Object of research: functioning the enterprise in competitive environment; the purpose of work: generalization and development of theoretical and methodical rules concerning formation of a constant competitive position the enterprise; technique of research and equipment: the analysis, synthesis, induction, deduction, system approach, graphic, factor the analysis, economic-statistical analysis, taxonomy the analysis, expert ratings, matrix analysis; theoretical and practical results: for the first time: the theoretical approach to definition of a constant competitive position the enterprise is offered on the basis the certain principles, is advanced: the methodical approach to a rating of influence of competitive environment on a constant competitive position the enterprise, sequence of realization the analysis of the basic competitors on the basis the offered dynamic matrix, technique of diagnostics of conformity to competitive strategy of a status of external environment the enterprise, the methodical approach to organization of monitoring of competitive environment, has got the further development: a method a substantiation of acceptance of the decisions concerning a correcting of competitive strategy the enterprise depending on a status external environment; the practical value of the received results consists that the offered scientific – practical development can be used for maintenance of a constant competitive position the enterprise in concrete environment by a choice the appropriate competitive strategy in view of a status of external environment; subject and degree of introduction: the development are entered into practical activity «Enakiev chemistry coal a factory», Ukrainian state research chemistry coke institute, «Turboatom»; in educational process at a statement of disciplines «Strategy of the enterprise», «Strategic management»; sphere of use: the industrial enterprises and research establishments, educational process.