Kamishnikov R. Enterprise competitiveness through marketing

Processes and methods of marketing enterprises activity of pharmaceutical Ukraine industry. Development of theoretical and methodical approaches and practical recommendations of forming and use of marketing management principles for reinforcing of competition positions of home pharmaceutical enterprises. Methods: systems analysis, historical and logical, analysis and synthesis, economic-statistical analysis. Based on research from various literary economic sources and industry experience this thesis aims to provide a more precise definition of the following concepts "marketing", "competition", and "competitive", specifically as they relate to the pharmaceutical marketing and the competitive pharmaceutical producer. It describes the approaches and practical methodology, directed at creating and using marketing resources to strengthen the competitive positions of domestic pharmaceutical enterprises. It improves on the main methods used in various types of existing methodology for evaluating the competitiveness of enterprises and evaluates their strengths and weaknesses. The information in this thesis can be used as a basis for creating and implementing a marketing policy for domestic pharmaceutical enterprises. The pharmaceutical enterprises of Ukraine, educational process.