Mel'nik E. Ritual in the dynamics of communicative culture

The object of research is communicative space of culture. The aim - to represent this phenomenon as an universal factor of communicative culture, interpersonal intercourse and also individual behaviour, historically stipulated, also to find out its axiological orientation, functions and distinctive features.is communicative space of culture. The methods - comparative, interdisciplinary, principles of classic rationalism: deductive, inductive, analysis, synthesis, classification. The theoretical results of the thesis and its novelty. The phenomenon of "ritual" is analyzed as a factor of communicative culture for the first time, research of which is given in such main directions: historical-ethnographic, structural-functional and cultural-communicative. Meaningfulness of ritual is exposed in demarcation from sacred to exoteric (profane), an idea of ritual connection with such man cultural life phenomena as a game, holiday and aesthetical activity is improved. The thesis that ritual is an instrument in creation of cultural forms of behavior and intercourse is proven. It is proven that a ritual as diplomatic protocol comes as the formation element of international relations and acts part of mutual understanding between people. The practical value of the thesis is possible usage of research materials for development of educate and educational strategies, in the projects of cultural actions and publishing developments. Theory-methodological positions can be used in subsequent theoretical research of cultural-philosophical problems of informative society communicative culture development, and also as theoretical basis for development and implementation of some subjects and special courses in philosophy, culturology, sociology.