Kyva N. Aby Warburg’s Сonception of Image in the Context of Cultural Studies at the End of the XXth – at the Beginning of the ХХІst Centuries

The object of the research is a mechanism’s of the function to the image in culture. The concept and method of iconology are reconsidered; differences in the approaches to the image of Aby Warburg and his followers are discussed. In consequence of analysis of the image in tradition of Bildwissenschaft, the adequate instruments for the investigation of image in culture are performed. The approach grounds on deterritorialisation of disciplines that Aby Warburg followed striving to found cultural-scientific history of image (Kulturwissenschaftliche Bildgeschichte). The field of knowledge is culturology, theory and history of culture.