Kushnaryov V. Tourism advertisement in the social and culture area of modern Ukraine

It is made the methodology of systematic-activity approach according to the studing of communicative functions of the advertisement in tourism. It gives the possibility to define the features of advertising activity in the area of tourism. Imaging, branding, mythological design as factors of forming the strategies of marketing communications and advertising in tourism are characterized The analysis of sociodynamic of the transformations of advertising communications of tourism is given. It is defined the event, ethic, aestheticall characteristics of advertising communication in tourism. The analysis of infrastructure of the advertising communications in mass media is given. The integrated marketing communications of the advertisement of service and destination are analysed. The features of integration of the communicative space of advertisement in cultural tourism have been studied. It is given the model-project characteristics of the integrated marketing communications and advertisements in the context of designer technologies.