Krasovs'ka O. The development of the world's higher education market

The thesis is devoted to the theoretical and methodological backgrounds of the world higher education market research and to the assessment tool development for international competitiveness of national higher education systems. As a result of the investigation in the theoretical backgrounds of knowledge economy development, the absence of the single category understanding was determined and a new description of "knowledge economy" was offered by the author. The necessity of the marketing use was grounded under the circumstances of higher education globalization and internationalization. A wide-ranged research of the higher education world market was conducted within the frameworks of the thesis. Basic features, influencing the migratory students streams, as well as the directions of export-import operations of world higher education market are exposed in the process of research. The author offered the international marketing monitoring system development for the increase in efficacy of higher education institutions activity under the globalization.The assessment tool, based on marketing approach, was developed for assessment of international competitiveness of national higher education systems. The offered system of evaluation includes the analysis of qualitative and quantitative market characteristics.