Prudchenko O. The political advertising in the context of modern culture of Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U006669

Thesis Registration Form

0410U006669.pdf

Applicant for

Specialization

  • 26.00.01 - Теорія та історія культури

24-12-2010

Specialized Academic Board

Д 26. 807.02

Essay

The research studies the problems concerning the functioning of political advertising as part of the ideology, propaganda, campaigning, esthetics, and culture. Literary sources on culture phenomenon of the political advertising were analyzed as well as studies on communication, information, and the marketing systems of advertising. Also, invariance of the transformation of the political advertising was examined in democratic, as well as totalitarian and post totalitarian societies; public relations, publicity, and promotion are characterized.

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Files

Автореферат.doc

Дисертація.doc

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