Varivonchik A. Traditional folk embroidery as a part of the Ukrainian clothes of the twentieth century

For the first time the tendencies and motives of the Ukrainian traditional embroidery in modern clothing were explored. In accordance with source study materials the historical and cultural prerequisites of development of Ukrainian embroidery in Ukraine were highlighted. The features of innovations and creativity of contemporary artists, designers and craftsmen who worked on the production of Ukrhudozhprom and the Houses of models were characterized. In this context, the ways of forming of the new variety of artistic embroidery of clothing in the beginning of XXI century. The problems of preservation of traditional Ukrainian folk embroidery in the context of educational institutions, centers of cultural studies and regional science resource centers in Ukraine were considered.