Gorina G. International hotel networks: development strategy under globalization conditions

The object: processes of formation and development of international hotel networks strategies. The purpose: complex definition of theoretical and practical bases of development strategy formation of international hotel networks and finding out the directions of their optimization under globalization conditions, including with national business participation. The methods: dialectic method of scientific knowledge, methods of theoretical generalization, induction, deduction, grouping and classification, statistical and mathematical analysis, abstraction and formalization, method of expert assessments, economic and mathematical modelling, graphic and historical method. It is offered: universal model of development strategies of international hotel networks, providing the definition of objectives and development programs, policy of spatial presence, system of scientific and analytical support, concept of services diversification; identification of the main stages of formation and development of international hotel networks; competitive advantage of network forms of international business organization proving on the basis of marking out of financial, marketing, scientific, technological, managerial, informational advantages. Use sphere: Ministry of Economic Development and Trade of Ukraine, Ministry of Infrastructure of Ukraine.