Akicheva M. Professional communication competence formation of the future marketologists in the process of professional education

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U006559

Thesis Registration Form

0411U006559.pdf

Applicant for

Specialization

  • 13.00.04 - Теорія і методика професійної освіти

26-10-2011

Specialized Academic Board

Д 26.456.02

Institute of Higher Education of the National Academy of Pedagogical Sciences of Ukraine

Essay

The thesis is devoted to study of the problem of professional communication competence of the future marketologists in the process of professional education. Pedagogical theory and practical issues of professional training of marketers are analyzed in the paper, and peculiarities of professional communication of marketing specialist are researched. It also elaborates on the essence and meaning of such concepts as "competency of professional communication" and "competency of professional communication of future marketologist". Group of main competencies was determined on the basis of investigation and analysis of scientific pedagogical literature. Model of professional communication competence of the future marketologists has been improved in the thesis.

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Files

Автореферат М.Ш.Акічевої.doc

Дисертація М.Ш.Акічевої.doc

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