Samoilova K. Forming skills of marketing educational services in the future computer engineers and teachers.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U000070

Applicant for

Specialization

  • 13.00.04 - Теорія і методика професійної освіти

22-12-2011

Specialized Academic Board

К 26.458.01

Essay

The dissertation is devoted to the problem of improving the training of future engineers-teachers computer account - namely, the formation of skills in marketing educational computer services. The new concept of "educational computer services", "marketing education computer services", which allowed to define specialization of educational marketing in the provision of educational computer services, is determined. Proved and defined are the structure and content of complex skills in marketing educational computer services. The place of these skills in the structure of professional engineer-teacher computer profile is determined. The pedagogical conditions are proved of developing abilities in marketing educational computer services, which included training objectives of marketing education, the main areas of teaching, methods, tools, educational technology training educational computer services marketing for future engineers-teachers, is developed. It is proved that provide reasonable teaching conditions, using methodology developed system improves the training of future engineers-teachers computer account.

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