Orlova O. Tourism in the Context of Axiological Problems of Culture

The research is devoted to the determination of axiological aspects of tourism in the context of cultural practices. Cultural values as phenomena of perception in the context of tourist activities are characterised. A tourist is defined as a subject of perception of the values of culture. Tourism is defined basing on the variety of cultures, cultural globalization. Cultural tourism is studied as means of the dialogue of cultures. Tourist activity is determined as one of the means of actualization of cultural regional resources. The trends of cultural tourism development and the program of its development as system integrity in Ukraine are suggested.