Tolochko A. Development of еuropean tourism market

The dissertation is focused on research and analyses of theoretical and methodological aspects of functioning of the international market of tourism services. The main features of functioning of european tourism market at the present stage of development and the factors of transformation of its nature and structure are specified and generalized. It is disclosed the current trends of evolution of tourism demand and supply, focused on innovative products and services. It is generalized the international experience of organizational influence on development of the international tourism with adaptation to national conditions. It is disclosed the special role of the organization of large-scale public events in competitive strategy of the states in the world market of tourism services. The main parameters of participation of Ukraine in the international tourism exchange are estimated and the ways of improvement of the legal and financial support as factor of tourism industry competitiveness are offered. The main mechanisms and the priority directions and mechanism of regulatory activity concerning support of development of the international tourism at national level are allocated. It is define the potential possibilities of carrying out EURO2012 as factor of activating of the international tourism in Ukraine and its integration into the european tourism space.