Saveljev V. Elaboration of global marketing strategies for companies at the food market.

The dissertation is devoted to the research of theoretical foundations and working out of practical recommendations for elaboration of global marketing strategies for food producers to ensure the stable development at the global market. The paper reviews the theoretical approaches to research of global marketing activities essence, specifies the classification of marketing strategies at the global market and characterizes the conditions of their implementation. The author presents a model of the system-based development of global marketing strategies. The procedure for analyzing the global environment at the fast food market segment is summarized in the dissertation, and the nature of socio-cultural and intra-corporate factors of strategies globalization is described in the work. The author also determines the competitive advantages of domestic fast food producers at the global market, develops the growth strategy for the domestic producers at the global market, as well as global market coverage strategy.