Soshnikova O. Sociocultural Context of Museum Communication

3. The subject of the research is cultural and anthropological measurement of museum communication in its multiple representations. The aim is to define the specific character of sociocultural context of museum communication on the basis of philosophical and anthropological analysis. The methods: when considering the methodological basis for the given thesis the author rested upon the integrated approach to the analysis of museum communication problem. The theoretical conclusions and their novelty: for the first time the culturosophical, philosophical and anthropological structure of museum communication was singled out. The elements of the structure include all levels and spheres of museum activity where the exposition is the principal communicative channel since it reveals inner, symbolic, often emblematic essence of things; museum communication has proved to be a sociocultural technique of consolidation of the brand new level in the civilization development of the society defined as informational, when the society is able to optimally use the information in all its manifestations. The practical significance of the thesis lies in the fact that the paper contributes to further philosophical and cultural research of museum communication phenomenon, demonstrates the capabilities of functional usage of museum communication in various sociological practices, in cultural creative work that enhances the mechanisms of public conscience formation, nation mentality which influences such important elements of national world-view as self-identification and self-appraisal, ideals and goals which, in its turn, will promote the consolidation of Ukrainian nation as self-sufficient unit of world multicultural community in the conditions of globalization.7452