Gzhesyuk A. The development of international education market

Dissertation is devoted to the study of theoretical and practical aspects of international education market. By the position of modern education in post-industrial paradigm of development, revealed the essence of the evolution of national education systems and globalization impacts on the effectiveness of educational services. The author proved the concept of academic globalization, which is becoming widespread in the modern economy. The paper conducted a systematic analysis of the international education market and found features of their structural composition. A segmentation of the differentiation of markets by geographical, sectoral and other characteristics is conducted. The features of national and international regulation of educational services are specifically mentioned. Particular attention is given to self-regulation of universities and the process of developing their marketing strategies. By the international position of Ukrainian education, identified the mechanisms of international diversification of the domestic market and the expansion model of Ukrainian universities on the European education market.