Zubarev M. Anticrisis PR-communication in the gas distribution industry

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U005818

Thesis Registration Form

0412U005818.pdf

Applicant for

Specialization

  • 27.00.06 - Прикладні соціально-комунікаційні технології

24-09-2012

Specialized Academic Board

Д 26.001.34

Taras Shevchenko National University of Kyiv

Essay

The thesis developed a crisis management PR-communication in the gas distribution industry in Ukraine: a regular information events, manipulation of information through media and technology "depth interviews" to neutralize negative the public relations; interaction with supervisors. The prospective and effective communication methods defined trends of their use, as confirmed by quantitative indicators. The paper presents new communication tools to overcome the crisis, as well as specific scenarios and recommends their implementation.

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Files

aref.doc

dis.doc

Додатки.doc

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