Mozhova O. Creativity of N. Mozgovoj as a Phenomenon of Ukrainian Mass Musical Culture

The thesis covers the features of the development of mass pop music in Ukraine in connection with the general development of mass culture. For the first time systematically examined the historical development of Ukrainian pop song and how it massification in the last third of the XX - XXI centuries. The characteristic differences that characterize the stage of Ukrainian songs as original phenomenon of mass culture. The theoretical bases of mass song genre, historical, aesthetic, and cultural patterns of mass pop songs. The efficiency of the synthesis of artistic, cultural, anthropological and sociological methods when considering the historical forms of functioning of pop songs in the context of mass music. Analyzed the effect of related hardware, market mechanisms, and artistic and aesthetic factors in mass song genre in the stage, and - socio-cultural aspects of the development process massification. It is shown that the new information technologies affect the formation of its national versions involving traditional cultural identity and specific properties of authentic folklore in the processes inherent in the platform. Considered art song H. Brain, characterized the genre-style features, and revealed its educational, organizational, scientific and research activities, in particular on the key aspects of his analysis of the phenomenon of mass in contemporary pop music culture.