Barabash S. Public relations in the system of social and communicative activities of the university library

Dissertation depicts the theoretical principles of public relations in university libraries and its development as an important factor for library functioning in the modern information society. Dissertation studies the ways to create a favorable image for a university library with the help of professionally organized public relations. The elements of the system of social and communicative activities of university libraries are described. The author surveys public relations in the system of social and communicative activities of the university libraries in Ukraine; develops the innovative model of public relations department in the university library organizational structure and describes its functions. The author determines the role and place of public relations in university social communicative, research, educational, informational and bibliographical activities; analyses the peculiarities of library public relations in the university environment. For the first time in Ukraine, the author worked out theoretical grounds for advocacy as the strategic direction of library work, that is the protection and representation of library's interests, interaction and relationships between the library and the university and between the university and the Ministry of Education, Ministry of Culture.