Polisuchenko A. Interctivity in Television Broadcasting in Ukraine: Theory and Practice.

The thesis is devoted to a comprehensive investigation of television interactivity in Ukraine. Its socio-historical, scientific and theoretical bases are determined. The practical use of interactivity in global and national TV is considered. We have detected the most characteristic trends in the use of interactive television broadcasting in Ukraine, its role in a more precise reflection of reality, the development of civil society and its further democratization. The author has determined the scope of the most active use of TV interactivity in Ukrainian television. Recommendations on the use of interactive television and for making amendments to the curricula of professional training of future journalists at universities. Broader use of interactive television is recommended in programs not only of entertainment format, but also social, special attention being paid to the use of television programs on regional TV channels.