The object of research is archetypal symbols as a communication tool of phenomenological conceptualization in the news content of mass media texts about military actions in Eastern Ukraine. The purpose of the research is to characterize the archetypal symbol as a communication tool of phenomenological conceptualization of socially significant events (military actions in the East of Ukraine) in the news content of modern mass media texts.
Among the general cognitive methods are descriptive: methods of contextual analysis and interpretation, based on which the archetypal symbols in modern media text, the means of their verbalization, semantic and structural features in the media space; inductive-deductive – for the analysis and synthesis of scientific theories and concepts, in particular inductive (for generalization and systematization of data on archetypal symbols, as well as the archetypal symbols themselves in media texts); deductive (to create a semantic field of characteristics of media archetypal symbols).The following research methods were also used: comparative-historical, synthesis and generalization – to trace the emergence of the concepts of "symbol", "archetype", "archetypal symbol" and related categories, their comparison and comparison; definitive - for interdisciplinary interpretation of the symbol and related categories; differential – to determine the differential and integral features between the symbol and related categories; contextual – to study the structural and stylistic features of archetypal symbols in the mass media text; structural-functional analysis - to identify the means of forming a verbal paradigm of archetypal symbols; component analysis – to establish the content of the media message; semantic analysis – to study the semantics of archetypal symbols; distributive – to classify lexical and semantic groups of archetypal symbols and identify the properties of their functioning in media texts; transformational analysis – to determine the similarities and differences between ethnocultural archetypal symbols transformed into the modern media space; survey – to determine the heuristic possibilities of the proposed set of semantic-stylistic, architectural features of socially significant events in archetypal symbols.
The novelty of the newcomer is that: for the first time: - within the theory of social communications the position of cognitive-onomasiological approach to the study of phenomena and processes of reality by analyzing archetypal symbolism as their essence, which is expressed by linguistic means; it is established that the archetypal symbol acquires explicit expression in the media space through the expansion, separation, transformation and modification of first the archetypal scheme, and then the prototype conceptual scheme through various linguocognitive operations and methodologies that form a plurality of verbal images;
observations on the originality of the implementation of symbolic meanings within the media context identified features of the archetypal symbol in the media text, in particular: the plurality of meanings that manifest themselves in different situations; combination and interaction of these values through analogy and associative connections; accumulation and condensation of many ideas, relations as expressions of symbolic meanings; polarization of meanings transmitted by the same referent at different semantic poles is integrated by the mass consciousness in the process of communication; ethnocultural images-symbols that form the idea of agents of socio-communicative interaction on the essence of socio-cultural meaning of modern processes in the country: Donbass, fire, weapons, defender, enemy, truce 'I, silence, etc.;
improved: - systematization of symbol functions in media text; - knowledge of the structural-semantic features of archetypal symbols as a means of creating the content of the media message; - interpretations of archetypal symbols as representatives of the information picture of the world of Ukrainians and their modifications; - interpretation of the transformation of ethnocultural symbols into the mass media information space, in particular regional media, and the formation of a picture of the world of information consumers by both verbal and visual means of communication.
The results of the research can be used in: further research of the peculiarities of the functioning of archetypal symbolism in the media space; during the teaching of disciplines for students of all forms of educational degrees "bachelor" and "master"; the authors of information messages in which they are covered military action in eastern Ukraine.
