Mudra І. The marketing strategies of public-political newspapers of Ukraine.

The dissertation is a study of basic marketing strategies in public-political newspapers of Ukraine. It is analyzed the marketing strategies that during 2000 - 2013 years were used by 11 national, regional, inter-regional, city and district Ukrainian public-political newspapers. It is revealed the marketing strategies, which are used in the public-political newspaper Ukraine, namely "priority of interests of the owner", "the reader is a paramount", "Advertising is above all", "Profit above all else". The author determined following marketing tools for newspapers: creative, design, management and PR. As the result of the social exploring it was found out that the readers want the public-political newspapers to be interesting, to diverse and to contain a lot of useful information, the newspaper should be inexpensive, visually appealing and colorful, and the pages of the newspaper should consist a lot of pictures. It is considered to create in the editorial offices the departments of marketing, which would study the market and a place of their edition on it, explore the audience of their newspaper, implement the marketing tools.