Biriuk O. Synthesis of the strategy of an export-oriented company in the global business

The thesis investigates the evolution of the concepts of strategic management companies eksportooriyentovanosti the place in his system factors. Clarified the meaning of "export-company" with the discovery of micro-and marorivnevyh operating conditions, reasonably quantitative and qualitative criteria for its identification. Author determined models of strategic behavior in export-oriented companies in the global business environment. Identified and assessed key trends in world commodity exports. Methodical approaches to assessment of the export potential of Ukrainian chemical companies of distinguishing raw, material, technical, scientific, technological and infrastructure and logistics components evaluated the competitive position of domestic companies in the global market. A model of optimal solutions for strategic export companies - manufacturers of fertilizers on gradual transition to hybrid innovation strategy.