Kindra S. Structural and functional and typological specific features of domestic radio broadcasting

The study illustrates the main points concerning the specifics of live and off-air broadcasting of domestic radio stations in detail (Lux FM, Era FM, Retro FM, Kiss FM, Shanson, Hit FM, Autoradio, Radio ROX, Russian Radio, Sharmankla, Nashe Radio, Nostalgie, National Radio Broadcasting Company of Ukraine (UR1, UR2, UR3 and UR4), Trance FM, Radio Classic FM, Radio Jazz, Radio Disney, Relax FM, Top 100 Rap, Radio Priboi). An extensive theoretic basis concerning the key issues of the notions "broadcasting" and "radiobroadcasting" is applied. The advantages of application of broadcasting and radio broadcasting in particular are outlined; certain types of them are emphasized. It dwells upon the basics of promotion and radio promotion; overall performance of application of the latter on the radio is introduced, as well as its specifics and theoretical and practical aspects of its expressiveness. The basics of the operation of Ukrainian radio stations are included. A sound analysis and contrastive characteristics of the use of domestic and foreign promotion among radio stations of different trends are provided. Its contents and the way of introduction are demonstrated.