Gorbulich I. Training of future specialists in marketing for business communications by means of professionally-oriented technology

Object: professional preparation of future marketing specialists in educational institutions; purpose: to substantiate theoretically and experimentally verify the effectiveness of the developed technology of professionally oriented training of future marketers for business communication at the university; methods: analysis, modeling, synthesis of experience, observation, survey, expert evaluation, survey, testing, pedagogical experiment, methods of mathematical statistics; novelty: theoretically grounded professionally oriented technology training future marketers to business communication; results: special course "Technology of business communication"; the learning and methodological recommendations for teachers, Tutors, curators academic groups "Prepare future marketers to business communication: theoretical and methodological aspect"; the topics and the corresponding resource and information support for future marketers in the development of course projects; the branch – theory and methods of professional education