Rostovtsev S. Formation of internet-marketing system in Ukrai- nian libraries

The thesis represents research of theoretical and methodological basis for internet-marketing system formation in Ukrainian libraries. The theoretical knowledge state of internet-marketing implementation issues in Ukrainian libraries is determined; the level of internet marketing tools implementation in the activity of foreign libraries is investigated; a set of tools and methods of library online-activity tracking is suggested; based on a number of indicators the analysis of Ukrainian library websites dynamics of development is done; according to the results of library websites content-analysis a number of key issues is defined, the solution of which is possible only providing the system implementation of internet marketing strategy; the conceptual model of online marketing system was developed, including the essence of its components and their interrelations.