Ishchenko A. Marketing technologies of commodity export's competitiveness development

The thesis is devoted to the theoretical generalization of exports of goods' competitiveness formation processes and substantiation of prior marketing actions to ensure the competitiveness of Ukraine's commodity exports. The paper revealed the essence, modern criteria and factors forming the competitiveness of exports. The corporate marketing technology of export competitiveness development are typified, and export promotion systems of countries leading in international trade are described with the identification of the main makromarketing competitiveness development technologies. The author estimated the dynamics and identified modern tendencies for the international commodity exchange, investigated the practice of marketing technology application for the export of goods competitiveness development on corporate and government levels. The potential of Ukrainian export development is characterized and the problems of its development are systematized, as well as the ways of private companies' export marketing activities modernization and the transformation of the national export promotion system.