Marchuk I. "Training of future Masters of Medicine for realization of marketing in professional activity"

The content of the key concepts has been indicated, in particular: «training of future Masters of Medicine for realization of marketing» – purposeful, systematic, dynamic process of students' training at Medical Higher Educational Institutions, aimed at developing professional special competence, professional medical culture in general, as well as formation of readiness for marketing realization in professional activity in particular; «readiness of future Masters of Medicine for realization of marketing in professional activity» – integral characterization of a personality which is based on possession of professionally oriented competences and qualities which together reflect the formation of a conscious poly-subject personal-professional position in the healthcare market, determine the sufficient level of the ability to use marketing technologies in the practice of providing medical services and increase economic competence of future specialists; «realization of marketing in professional activity» – organic component of medical workers’ professional activity, which is supposed to establish the purposeful, highly-qualified subject-subject interaction in the format of individual or organizational model for medical service provision, the creation and usage of up-to-date medical technologies, effective medicines, the introduction of modern medical technologies, promotion of scientific ideas taking into account the real consumer demands and economically sound policy of the modern healthcare market.