Kravchenko O. The Role of External communications in the Activity of Centers of Public Physical Health «Sport for All»

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0418U003701

Thesis Registration Form

0418U003701.pdf

Applicant for

Specialization

  • 24.00.02 - Фізична культура, фізичне виховання різних груп населення

06-11-2018

Specialized Academic Board

Д 26.829.02

National University of Ukraine on Physical Education and Sport

Essay

The research is devoted to the investigation of external communications in the activity of centers of public physical health «Sport for all» to develop their rational system. This paper provides a research on international sports for all organizations, their practical experience and «Sport for All» movement in general. Its potential was determined in the case of Ukrainian network of these centers. The theoretical bases of the study are described with using of the domestic and foreign literature analysis; the essence of the communicative process, its components and communicative barriers is determined; the concept of stakeholders was defined. The SWOT analysis scheme is presented on the example of the system of the centers’ external communication for strategic planning, which can be adapted for other physical culture and sport organizations.

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Files

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