Ponomarenko Y. Artisation of cultural practices as a phenomenon of modern culture

It has been proved that artisation is one of the leading mechanisms for harmonization of cultural practices in the age of globalization. Culture genesis is defined as systemogenesis of art practices in determining the dominant of expressive, constructive arts, in particular musical art, which is considered as a synthesis of musical subcultures. The theoretical and methodological tools of polysystem analysis of development and evolution of cultural practices are defined in the context of marginalization and universalization as mechanisms of cultural development. The anthropological, ethical and aesthetic determinants of globalization processes of culture in the space of heterochrony (multidimensionality of time) and heterotopy (multidimensionality of space) as system-forming features of modern culture are determined. The mechanisms of art therapy and escapism as the newest strategies of cultural transformation are defined, the socio-cultural dynamic of cultural practices is described. Harmony as an aesthetic category is extremely heuristic, and actual harmonization becomes one of the principles, one of the paradigms of the anthropic approach to culture. In other words, it can be argued that the newest naturalism that now comes to the practice of the media, the trust in the picture, the visual turn is the revival of naturalism of antiquity, which modifies the plastic of visual categories: "picture", "image", etc. The broad metacultural context of globalization can not be unambiguously described only as ethical and aesthetic. It requires an intermediate categorical apparatus, where the epicenter of categorization becomes its own category of "harmony". That is, the category of "harmony" in its heuristic dimension, beginning with antiquity (kalokagatiya, entelechy, recreaology, paiedya), already carries ethical and aesthetic implications.