Petrova H. National and Cultural Specificity of Linguistic Consciousness of Speakers of the Ukrainian, English, and Modern Greek Languages (a Study of Food Advertising Discourse).

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0419U001405

Thesis Registration Form

0419U001405.pdf

Applicant for

Specialization

  • 10.02.15 - Загальне мовознавство

12-06-2019

Specialized Academic Board

Д 26.054.04

Essay

This thesis is devoted to the study of national and cultural specificity of linguistic consciousness of speakers of the Ukrainian, English, and Modern Greek languages. It offers a complex methodology for studying the multimodal discourse of food advertising using linguistic and psycholinguistic methods; improves the classification of associations on the material of stimuli – names of food products; determines the common and ethnospecific features of linguistic consciousness through the combination of meansof impact and perception of advertising by native speakers of the studied languages.

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