Pankova Y. Socio-cultural factors of development of modern forms of international business

The dissertation is devoted to the deepening of the scientific and theoretical foundations of the research of socio-cultural factors of the development of international business in the global conditions of development and to justification of strategic priorities of the development of modern forms of international business in Ukraine. The theoretical aspects of the study of the content and forms of international business are revealed, namely the brief description of the theories of international trade as a precondition for the development of international business, the main preconditions, the causes of development and the main characteristics of the international business. The author analyzes the variety of theoretical approaches to the definition of the concept of "international business", which made it possible to clarify the concept of international business. The basic forms of the international business are defined and the prospects of their development in modern conditions are characterized. The characteristic of socio-cultural factors, which depends on the specificity of the organization of international cooperation between different countries, is given. Based on the generalization of methodological approaches to the analysis of the factors of the development of international business, an approach is proposed based on the use of multidimensional factor and cluster analysis methods. The implementation of the proposed methodological approach allows us to formulate recommendations on the choice of partner countries that are close to socio-cultural factors and improve the efficiency of international business. On the basis of the analysis of socio-cultural factors in the work, the features of the national self-determination of Ukrainian society in the light of globalization challenges were determined, which allowed to substantiate the influence of the introduction of new forms of cooperation on economic transformations, the implantation of new stereotypes of economic behavior, the formation of new settings that reflect new motivational values. The determined socio-cultural differences in the main processes of international interaction have allowed to recommend the introduction of models of functional dependence of economic behavior in the organization of various forms of international business from the influence of socio-cultural components.