Shvarts M. Hybrid models and methods for predicting recommendations for online store

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0419U004615

Applicant for

Specialization

  • 01.05.03 - Математичне та програмне забезпечення обчислювальних машин і систем

24-10-2019

Specialized Academic Board

Д 35.052.05

Lviv Polytechnic National University

Essay

In the dissertation, the scientific and practical task of developing hybrid models and methods for predicting recommendations for users of an online store has been solved. The method for calculating vector similarity coefficients for the weighted sum method, which, unlike the existing ones, uses the demographic characteristics of users, improves the accuracy of forecasting recommendations, has been improved. For the first time, based on the concept of using categorical, mixed, and numerical clustering in a single method, a method of searching for user groups has been developed that adapts to the sparseness of the user-subject matrix.

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