Voronkova A. Fashion in Political Process in Ukraine: Political and Technological Dimension

Object – fashion as a socio-political phenomenon. The objective –from the point of view of political and technological dimension to consider the peculiarities of fashion functioning in the political process of Ukraine. Methods – the systematic, the sociological, the statistical. The theoretical and practical results – the political and technological conceptualization of fashion in the political process of Ukraine. The novelty – the author suggested a variant of the mechanism of fashion development in the political process, which is presented by the scheme "tradition - fashion - culture"; formed a working model of political practices that reproduces the main directions and specifics of the influence of fashion on the process of political socialization and electoral process; the arguments about the heuristic potential of the concept of "fashion" in order to improve the level of interpretation of the problematic field of the political process have been clarified; statements about the nature and causes of protest movements in modern society, which are taking into account the peculiarities of their interaction with fashion trends, have been clarified; has become a further consideration of fashion as a phenomenon of socio-political reality, which has a systemic character, reflects a certain attitude of individuals and groups to external forms of culture and manifests itself through a dynamic variant of standardized mass behavior, which occurs in all subsystems of social life and at a defining moment in its development. has the struggle of two counter-systemic tendencies - the consolidation of the hierarchy of relations existing in society and the change of the structural and status positions formed in the society; leading trends and means of influencing fashion trends on constructing a positive image of a political leader / group have been further developed. The rate of implementation – development of specific recommendations for analyzing the impact of fashion on the political process in Ukraine. The scope of application – the power structures; political parties; the NGOs; the analytical and educational activities.