The dissertation is devoted to the substantiation of theoretical and methodological principles, the development of scientific and practical recommendations of the mechanism of state regulation of the development of resource potential of the agricultural sector of Ukraine.
The dissertation is devoted to substantiation of theoretical and methodological foundations, development of scientific and practical recommendations of mechanisms of public relations in the system of public administration of Ukraine.
The paper clarifies the conceptual and categorical apparatus of the study by supplementing and clarifying the content of concepts, namely: the concept of public relations in the system of public administration, which is based on the communicative model of the social system, namely: the formation of a favorable image of public authority in the public; establishing and maintaining bilateral contacts and networking with various organizations, community groups and their leaders; informing the public about the essence of the decisions made; analysis of public reaction to their actions, initiatives; forecasting the development of socio-political situation; crisis management, prevention of possible conflicts and misunderstandings that will effectively influence the mass consciousness.
The classification features of the constituent elements of public relations in the system of public management, which, unlike the previous ones, are based on conceptual approaches.
Methodical approaches to building an effective system of public relations in the public administration system are grounded on the basis of classification and generalization of principles, namely: formation of a unified information and communication field (social management (purposeful influence on society for streamlining, preservation, improvement and development of its certain specificity), social self-government (formation and development of civil society, democracy), civic consent (provides solutions to emerging yrich and regulation without the use of military violence), civil liability (civil personality that his active lifestyle is contributing to the democratic legal culture samples, and promotes legal values)); social interaction between institutions of government (state, regional, local) and representatives of society (behaviorism (application of objective methods aimed at cognition of external objects and phenomena), symbolic interactionism (ordering social life is a product of social communication, daily interaction of people, constant interaction of people mutual adaptation)); approach to the formation of symmetrical dialogic relationships (diachronic (presentation of phenomena, facts and events of world and national scale in chronological sequence) and synchronous (comparative study in one chosen period of time without recourse to historical retrospective or perspective), due to the restoration of national national-patriotic upbringing of Ukrainians), establishing a socially productive dialogue (convergence of positions, reaching of common agreements and making agreed decisions of actions by their parties)).
The socio-cultural mechanism of political communication of relations with the public in the system of public administration has been determined, at the expense of creating a sociological-informational space and ensuring the connection of the institutions of power with the public (legitimation of the existing regime, power structures, political leaders) on the basis of the distribution of socially important information, formation the motivation of the target audience, the focus of value orientation on the audience, the ramification of multichannel, the creation of a choice of communicative means holders, address the problem of absenteeism (low turnout).
Keywords: mechanism of state regulation, public relations, public administration, social system, communication models, public interest advocacy, civic consent, sociological and information space.
