Shevtsov Y. The Development of Global Marketing Communications

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0421U103675

Thesis Registration Form

0421U103675.pdf

Applicant for

Specialization

  • 08.00.02 - Світове господарство і міжнародні економічні відносини

30-09-2021

Specialized Academic Board

Д 26.006.02

Kyiv National Economics University named after Vadym Hetman

Essay

The thesis is devoted to the identification of trends connected with global marketing communications, their modernization, and the application of theoretical and practical adjustments to modern communicational strategies on the corporate, governmental, and public levels in the context of international economic relations. The conceptual basis for the study researches the effectiveness and improvement of global marketing communications in Ukraine and abroad.

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Files

autoreferat-aref.pdf

dis.pdf

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