Kuznetsova H. Mechanisms of public administration of communications in the field of education.

In the dissertation work, a theoretical generalization and a solution of the scientific-applied task relevant for the science of public administration are proposed, which consists in substantiating of the theoretical foundations and developing practical recommendations for improving the mechanisms of public administration of communications in the field of education. The essential characteristics of communications in the field of education as an object of public administration are given; the mechanisms of public administration of communications in the field of education are characterized; the system of public administration of communications in the field of education is considered. It is suggested that the mechanism of public administration of communications in the field of education should be understood as a set of organizational, legal, economic, political and motivational means influencing the social dialogue in order to ensure the interaction of subjects of the communicative space of the education system in the context of observing social norms and rules of communication, values, traditions and ideals, as well as when solving the problem of creating stable communication links. The experience of foreign countries concerning public administration of communications in the field of education is summarized; the current state of mechanisms of public administration of communications in the field of education in Ukraine is analyzed; the assessment of current challenges and contradictions of public administration of communications in the field of education in Ukraine is carried out. It is emphasized that the destruction of the infrastructure of educational institutions, the loss of human resources, and the restoration of the educational process during martial law became the key challenges of the war for the education system of Ukraine. Nevertheless, the ability of Ukrainian educational institutions to adapt their educational process to quarantine restrictions has given them useful experience for resuming education even in these extremely difficult conditions. The strategic guidelines for the development of public administration of communications in the field of education are highlighted; the directions for the development of mechanisms of public administration of communications in the field of education are proposed; the modeling of transformation processes of public administration of communications in the field of education in Ukraine is carried out. The using of the following principles for building the structure of strategic management of communications of an innovation-oriented institution of education is substantiated: the principle of integrity and completeness; the principle of efficiency; the principle of stability; the principle of adaptation; the principle of differentiation and integration of communications; the principle of strategic development; the principle of system unity. It is shown that, by synthesizing network and marketing approaches, it is possible to determine the following directions of development of mechanisms of public administration of communications in the field of education: strategic, analytical, product-production, sales, communicative, control and adaptive ones. It is noted that in general, improving the mechanisms of public administration of communications in the field of education will contribute to increasing the level of organization of communication processes in the field of education at the national, regional and local levels.