Mykhajlets' V. Organization and management of marketing activity of the enterprises

The thesis is devoted to problems of improvement of the gear of sales of industrial production in conditions of market transformations on an example of the industrial enterprises of engineering of Ukraine. In activity the market reorganizations in Ukraine and their influence to activity of marketing subsections of the industrial enterprises are analysed. The state of-the-art, essence and methods ctions of marketing divisions is analyzed. The system of a classification of the purposes of the enterprise is offered. Is revealed features of the strategy of development of the enterprise oriented on sales. Is certain functions and place of a marketing service. The main directions of improvement of activity of the enterprise and sales of production are offered.