Vladymyr M. The Problem of the Information Comprehension in Journalism

In this manuscript is proved the necessity to raise and solve this problem in the theory of journalism. Researching the basic processes of comprehension with the utility of the chaos, the hermeneutics, the semiotics and the social psychology gives us the ability to discover the sequence from the unknown (chaos) to individual levels of comprehension - first-understanding and interpretation, coding and decoding of signs, - and from individual understanding into mass comprehension. The theoretical basics of journalism were developed through substantiation of the journalism mission, its basic cognitive-creative function and principles of comprehension. Main models and methods of obtaining and understanding information in journalism were elaborated. Obstacles in the mass comprehension processes are considered as well, in particular their sources, types and methods of their overcoming. Main result is that comprehension problem is one of the mass-media problems. It must be solved in this area not empirically, but with scientific methods, that exist. Developing by this way means involving the new resource of increasing the effectiveness of mass-media.