Lepa N. Mechanisms of the market-oriented management by the competitive advantages of enterprise

Object of research: mechanism and processes of competitive advantages management at machine-building complex enter-prises under conditions of economy in transition to market. Pur-pose of research: research, grounding and development of methodological fundamentals and mechanisms of market-oriented management of competitive advantages at machine-building complex enterprises under market economy and devel-opment of scientific and applied and methodological recommen-dations as to their implementation. Methods of research: sys-tem approach, logical analysis, methods of economic and mathematical modeling, technology and economic analysis, de-cision making theory, new information technologies. Results: grounding and development of the conception of competitive advantages management organization at industrial enterprises under market economy; development of methodological funda-mentals and methods of forming the lines of strategic develop-ment at enterprises under affect of competitive environment; developmentof methods of forming current production program within selected strategy of competitive advantages gain at enter-prises that takes into account factors of market environment; development of methods of forming the operative plan tasks at enterprises under the conditions of unstable market environment, their distribution within calendar periods and working places; development of methods of operative regulation of productive processes based on the optimal choice of the decision of "em-bedding" the new orders; development of methods of decisions preparing and making at economic objects management under conditions of uncertainty; development of methods and models of optimal development strategy choice at enterprises that takes into account the degree of uncertainty and risk of persons who make the decisions; grounding the mechanism of development the management system at enterprises for increasing the level of coordination of all processes of competitive production making. Novelty: theoretical grounding and development of conception of organization the competitive advantages management at in-dustrial enterprises under conditions of market economy; at methodological level the formation of lines of strategic devel-opment of competitive advantages of enterprise is considered as the core of activating of internal potential; grounding the choice of lines of enterprise development strategy based on taking into account the degree of risk averse of persons who make decisions; development of methods of forming current production program within selected strategy of competitive advantages gain at enter-prises; development the methods of decisions preparing and making while economic objects management under conditions of uncertainty; development of methods of forming the operative plan tasks at enterprises under the conditions of unstable market environment their distribution within calendar periods and work-ing places based on forecasts of market demand using methods of reflexive management; development of methods of operativeregulation of productive processes based on the optimal choice of the decision of "embedding" the new orders; development of method of information management system design at enterprise based on modern information technologies; improvement of mechanisms of development of enterprise management system. Field of use: enterprises level