Kholod О. The mass-medial instruments in process of the created of the image politicians

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0507U000263

Applicant for

Specialization

  • 10.01.08 - Журналістика

12-04-2007

Specialized Academic Board

Д 26.001.34

Taras Shevchenko National University of Kyiv

Essay

The dissertation covers of the problem analysis of the mass-media's instruments in the context of the created politician's image. The theoretical model of the instruments of the mass-media in context of the creation the image of politicians (model MM-CIP) is proposed. The functions of the elements model to analysis witch the positions: of a linguistic, marketing, of the theory mass-communication, of the imagelogy. The manipulation as the elements of the model MM-CIP is analysis separately. A proposing the model has 91 psycholinguistic mass-medial instruments for the created of the image politicians. The functionality of instruments of the model MM-CIP was examined through the theoretical and practical researches. For results of the research made the description of the instruments mass-media and formulated the conditions of their functionality in informational expanse.

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