Korzh M. International Marketing Strategies in Conditions of Globalization

Object of research: process of formation and realization of strategy of the international marketing in the conditions of globalization. Purpose dissertational work working out of theoretical and methodological bases of the international marketing activity on wing of the strategic approach and on this basis - the complete scientific concept of formation of strategy of the international marketing in the conditions of globalization is. Research methods: a dialectic method of scientific knowledge, a method of the analysis and synthesis, an induction and deduction, a method of unity historical and logic, a structurally functional method, comparative and economic-mathematical methods, methods of the statistical analysis, ordering. Theoretical results: consist in system perfection of theoretical and methodological bases of development of the international marketing activity and a conceptual solution of a problem of formation of strategy of the international marketing in the conditions of globalization. Practical results: consist that scientifically-methodological positions, conclusions and practical recommendations of dissertational work make a scientific basis of the international marketing activity on global, state, branch and microlevel. Scientific novelty: for the first time: the concept of formation of strategy of the international marketing in the conditions of globalization is developed; the complex approach to use of price marketing strategies is offered; it is improved: the conceptually-categorial device of the international marketing; theoretical and methodological approaches to research of the international business processes, scientifically-methodological bases of research of influence of globalization on world economy development; organizational-economic bases of the international marketing activity; had the further development: the theory of globalization of economy at the expense of the put forward hypothesis about convergence of technologies under the influence of globalization, the scientifically-methodical approach to management of the international marketing. Devel of using introductions: Recommendations and the offers stated in the dissertation, are introduced in practical activities: at nation-wide level: Committee of the Verkhovnaya Rada of Ukraine; Committee of the Supreme Rada of Ukraine Concerning the Tax and Customs Policy; All Ukraine Public Organization "Ukrainian Association of marketing" (Kiev); at regional level: Donetsk Oblast state Administration; Donetsk City Council; Donetsk Commercial and Industrial Chamber; Regional Branch of National Institute of Strategic Researches in Donetsk at local level: Kramatorsk City Council; Hartsyzsky City Council, at microlevel: Joint-Stock Company "New Kramatorsk machine-building factory" (Kramatorsk), Open Society "The Mariupol Metal Works of Ilyich" (Mariupol), Open Society "Silur" (Hartsyzsk), Open Society "Hartsyzsky trumpet factory" (Hartsyzsk), Open Society Energomashspetsstal (Kramatorsk), Open Society "Enakievsky Metal Works" (Enakievo); the Ukrainian Academy of Computer Science (Kiev), and also in educational process Donbass.