Ilienko O. Marketing methodology ensuring international economic security Ukraine

The thesis is devoted to the development theoretical and methodological scientific principles of marketing to ensure international economic security.The thesis formed conceptual basis of the theory of economic security, the proposed system-situational approach of strengthening the mechanism of international business economic security. Found that the effectiveness of international business subjects in the present may only increase by a maximum interconnection system of international economic security mechanism and international marketing. Analyzed marketing ensuring international economic security through innovative business development. Formed methodological principles of international economic security on the basis of marketing. The functional model of increasing international economic security through innovative development of the world economy. The model of the optimal level of prices of goods in the specific circumstances of the target market of a national economy. The mechanism of formation of a marketing international business security and management, within it, the subject of international competitive profile of the business process.7452