Liutak O. The global institutionalization of business activities in the field of international tourism

In this dissertation the methodological approaches to the study of global institutionalization of business activities in the field of international tourism are analyzed and summarized. The paradigmatic principles of the global transnationalization of the tourism industry and the convergent mechanisms of institutional provision of globalization of tourism activity are explored. The factors of diversification of the tourism market are revealed, and the degree of its determination is shown by endogenous and exogenous factors. The key indicators and characteristics of inclusion of countries in global tourist networks, their clustering and generalization of development strategies in accordance with the influence on the world tourist situation are determined. Forms, tools, levels, mechanisms of global institutionalization of business activities in the field of international tourism are determined, the analysis and evaluation of its individual parameters are carried out. Principles, organizational and economic mechanisms of increasing use of competitive capacity of the national tourism industry are justified.