The dissertation is devoted to the analysis of modern problems of communicative environment formation by means of art. It is proved that identity is one of the mechanisms of communicative environment harmonization in the age of globalization. Identification system of producers and recipients of cultural values is defined as the integrity of transformation, mimesis and catharsis, as generalized human feelings and as determinant of information perception, in particular communicative environment, expressive and constructive types of arts. Transformation metamorphosis of a person’s socio-cultural identity in the discursive space of humanitarian knowledge transforms the aesthetic guideline of sociocultural identity into a meta-ecological approach that concentrates environmental guides as a paradigm of cultural development. Explaining the logic of non-aggressive planetary human being consciousness, aimed at overcoming the contradictions of cultural, metacultural, aesthetic and ethical adequacies of joint homebuilding as an aesthetic project of eco-future in the space of a communicative human environment, is possible only as an interdisciplinary synthesis of sciences that combines the heuristic and research potential of philosophical anthropology, cultural studies, ecology of culture, ethics, aesthetics, psychology, in particular semiology. The definition of transformation ideal complex in mythology and religion provides an opportunity to reconstruct the metaphysical foundations of culture creation as mythcreation, as religare space, as a system of cultural-historical identity of purposesetting and realization in artistic culture, in particular in the performing arts.
Artisation of communicative environment is carried out by socio-cultural sphere integration mechanisms in design, advertising, stage music, show-business, etc. due to the figurative formation of information and communicative communities. In the research are characterized aesthetic ingredients of object, visual and audio environment harmonization. Sociodynamics of communicative environment in the context of global cultural transformations is defined as an aesthetic perception, which changes from mythological to symbolic, representative, and then acquires a
new mythologism in a specially targeted on specific consumer cluster of information.
The analysis of “transformation” phenomenon as a means of world harmonizing in the context of religious models of culture genesis has shown that myth creation, as such, did not end with modernism style, where actually no traditional representativeness exists (vitalism, theurgism, ornamentalism become those elements that create global allusions of the subject and image in the environment), and turns
into myths design. In fact, the subject environment becomes that what unites objects on the basis of a common anthropogenic leakage. Common is a total mythology, which is already created by the artist, architect F. Shechtel, or someone else. Synesthesia as a polymodal strategy of environment perception is determined in the context of figurative and semantic connotations. Thus, emphasis is placed on
the object and the image correlation in the context of information consumption objectivity, figurative attitude of feelings and contemplation. Without the image objectivity and polymodality, synesthesia as transcoding (psychological, aesthetic, cultural), none of aesthetic environment factors would have been feasible. Objectivity is a profound, fundamental guarantee of socio-cultural identity of a person.
Aesthetic ingredients for objective world harmonization of the environment as a communicative scene are defined in ecological context of communicative environment functioning in all components, related to homebuilding, oikos, and the ecumene that needs to be created in a separate culture practice. Advertising, mass media, pop art, show business, design need a differentiated subject of cultural development, a person who is sensitive and design-modifying, can perceive the world of the stage communication space and produce it, enjoy the relation to the subject
environment, which becomes part of the human spirit life-affirmation. The genre of menippeah (boundary problems) as a source of inverse figurative transformations in a literary work is analyzed. Mechanisms and modern strategies for information interpretation and transformation are defined, sociocultural dynamics of the communicative environment in the context of the actantial model as a means of
analyzing the phenomenon of transformation in the theater, psychological, architectonic, plastic dominants of the theatrical systems of K. Stanislavskyi, Vs. Meyerhold, Les Kurbas are characterized.
