The structural and functional model of the mechanism of public administration of the natural and economic potential of the regions was developed for the first time in the dissertation. The content, conceptual approaches, principles as well as ways to improve the mechanism of public administration of the natural and economic potential of the regions of Ukraine were substantiated on the basis of theoretical and methodological analysis.
The structural and functional model of the mechanism of public administration of the natural and economic potential of the regions was developed. Such a model describes the set of performed functions, characterizes its morphology (composition of functional subsystems, their interconnections), allows to study the internal state of objects and their behavior, reveals the peculiarities of structural elements, stages of formation, sequential connection of these elements, features of preparation of acts of state policy of regional development as well as gives an idea of the nature, sequence and composition of stages and phases of work, set of procedures and attracted means, interaction of participants of legislative processes.
Disparate knowledge regarding objects and phenomena of the functioning of the mechanism of public administration of the natural and economic potential of the regions into a unified scientific system was systematized. Features of their unity were established as well as directions for reforming the defined mechanism were defined. The main ones are the need to build an ecologically oriented regional economy, to formulate and implement state policy based on the development of socio-ecological and economic systems on the basis of the unity and interconnection of its components, including political integration; administrative and legal; socio-economic; public, educational and cultural.
Ecological and economic factors of formation of the state policy of strengthening of the natural and economic potential of the regions were determined. On the one hand, they aim to prevent pollution of the environment, and on the other hand, they aim to activate environmental activities based on the understanding of the need to move from the anthropocentric type of public consciousness to the ecocentric as well as to introduce the green economy model in the regions, taking into account the effects of global climate change in the state environmental policy, strengthening of responsibility for violation of the requirements of environmental legislation, harmonization of the state policy with the existing international environmental standards.
Institutional support and marketing component of functioning of the mechanism of public administration of the natural and economic potential of the regions in the conditions of changes based on the concept of cognitive activity in organizational systems of regions, which carries complex information on the implementation of the state regional policy to stimulate their development using marketing relations to strengthen market position and integrate market position set of marketing tools for subject-object interaction, as well as marketing management to interact with these tools and management for the adaptation of regional enterprises to changes in the environment and efficient allocation of scarce resources, were conceptualized.
Approaches to substantiate institutional changes in the selection of evidence, facts, arguments to confirm the priority of legal, economic, social, environmental, humanitarian and organizational foundations of the state regional policy as an integral part of the internal policy of Ukraine, reproduction of greening processes on the basis of rational use of nature and application of new technologies, progressive organization of low-waste and non-waste production, taking into account the presence of interconnection and interdependence of any actions with observance of ecological requirements to scientific and technical process in the mechanism of public administration of the natural and economic potential of the regions, were improved.
Components of the mechanism of public administration of the natural and economic potential of the regions at the cross-sectorial and territorial levels regarding the target, regulatory, organizational, economic and informational components, forms, methods and levers of their implementation were systematized. These make it possible to regulate changes to ensure comprehensive growth, characteristics of state processes management from the point of view of consistent performance of functions, ensuring purposefulness, efficiency and possibility of activity in the context of the implementation of these processes regarding the competitiveness of the regions based on their dynamic, balanced development for improving the standard of living of the population.
