The object - the processes of development of international marketing of high technologies in the modern economic environment. The purpose - development of methodological approaches to the systematic study of international high-tech marketing in the global economic space and the formation on this basis of a conceptual model of international high-tech marketing for Ukraine. Methods - morphological analysis, historical comparison, system analysis, synthesis, method of scientific abstraction and structural-functional approach, taxonomic method; cluster analysis; factor analysis; modeling. Novelty – conceptualized principles of international high-tech marketing based on the basic principles of theories of globalization, integration, humanization, greening and informatization of the global economic space and taking into account the specific features of production, promotion and commercialization of high-tech goods and services, innovative knowledge; revealed and substantiated the methodological content of the study of the level of use of international high-tech marketing, which contains the main and auxiliary hypotheses related to resolving the contradictions of economic development at the micro, meso, macro level in financial, organizational and competitive aspects; the conceptual model of the international marketing of high technologies for the enterprises of Ukraine in the world market of high technologies is developed; improved methodological approach to determining the level of innovation in the global economy, which is based on the classification of all countries participating in the high-tech market on three main indicators: the index of globalization, the index of global competitiveness and the index of innovation; developed a categorical apparatus of research in terms of establishing the relationship between the basic concepts of "globalization", "integration", "global economic space", "high technology", "key players in the high technology market"; deepened the content of the concept of "international high-tech marketing", which is defined as a system of organization and coordination of global economic space, aimed at creating the perception of ideas, new technologies, products and their commercialization through the development of promotion programs, marketing logistics and service infrastructure, pricing policies to achieve positive economic results and competitive advantages in world markets; the scientific and methodological approach to the assessment of the state of use of international high-tech marketing tools has been improved, the basis of which is the peculiarities of international high-tech marketing; deepened theoretical and methodological bases of substantiation of the choice of communication tools of international marketing of high technologies, taking into account the identified typical features of their application: individualization, complexity, commercialization; developed scientific and theoretical approaches to the periodization of the formation and development of the world market of high technologies, which covers 5 stages of development with clear time constraints; improved typology of marketing tools of the high-tech market on the following grounds: the scope of marketing tools, the nature of tools, types of strategies, the nature of management decisions, the degree of internationalization, the degree of innovation; the theoretical and methodological approach to substantiation of possibilities of use of marketing and logistic tools for support of development of international marketing of high technologies is improved; substantiated scientific and methodological support for evaluating the tools of international high-tech marketing; the sequence of the organization of marketing management at the high-tech enterprise which is based on the principles of the international marketing of high technologies and optimization of administrative process of management is proved.
The findings have been implemented in the Committee on Digital Transformation of the Verkhovna Rada of Ukraine, the Department for International Activities of the Office of the Kharkiv Regional State Administration, the Department of International Cooperation of the Kharkiv City Council, the Research Center for Industrial Development of the National Academy of Sciences of Ukraine, PJSC Kharkiv Tractor Plant, LLC "Sensory Systems of Ukraine", PE "LVV", SE CCB "Proton", LLC "IDEASOFT", PJSC "Dnieper Metallurgical Plant", Dnipropetrovsk regional public organization "Agricultural Consulting Service", as well as in the educational process of Simon Kuznets Kharkiv National University of Economics and Dnipro State Agrarian and Economic University. Scope - the Committee of the Verkhovna Rada of Ukraine on Integration of Ukraine with the European Union, the Ministry of Digital Transformation of Ukraine and the Ministry of Economic Development, Trade and Agriculture of Ukraine.
