In the thesis on the basis of scientific methodological analysis of researches the state of the problem of personal reliability in contemporary psychological literature has been stated, its content and structure have been revealed. On the basis of scientific methodological analysis of the problem of personal reliability in contemporary psychological literature the essence and functional role of personal reliability of entrepreneurs’ professional activity have been revealed, the analysis of the contemporary approaches to the description of entrepreneurs’ professional activity has been carried out.
The essence, content and functional role of personal reliability of entrepreneurs have been defined, the concept of psychological structure of personal reliability of subjects of entrepreneurial activity has been worked out, the systemic analysis of psychological structure of personal reliability of entrepreneurs and their professional activity has been carried out, the objective and subjective factors influencing the psychological structure of personal reliability of subjects of entrepreneurial activity have been defined, the peculiarities of professional traits and factors of organization of entrepreneurs’ professional activity have been investigated, the influence of psychological and legal culture in the development of personal reliability of subjects of entrepreneurial activity has been shown.
Theoretical substantiation of the principles of the development of the concept of the research of psychological structure of personal reliability of subjects of entrepreneurial activity has been carried out, the content of the concept of psychological structure of personal reliability of subjects of entrepreneurial activity has been described, criteria and indexes of the level of the formed personal reliability of subjects of entrepreneurial activity have been defined. It is shown that the efficiency of the influence of psychological components on the development of entrepreneurs’ personal reliability increases if the functions of each component, criteria of their evaluation are being taken into account and if they come forward as a single interconnected system. The content model of the development of psychological structure of personal reliability of subjects of entrepreneurial activity which includes principles, psychological conditions and leading directions of the development of entrepreneurs’ personal reliability has been described.
Scientific principles: humanization of the development, determinism, systematic character, unity of the theory and practice, active and subjective approaches are fixed in the basis of the construction of the content model. It is shown that the process of the development of entrepreneurs’ personal reliability is carried out most effectively due to the following psychological conditions: leadership, aspiration to the success in business, professional competence, psychological, communicative and legal culture in the content model of the development of personal reliability of subjects of entrepreneurial activity.
It has been developed: theoretical model of personal reliability of subjects of entrepreneurial activity, the outline of the structure of personal reliability, the outline of personal qualities of entrepreneurs, the outline of qualities of a successful entrepreneur in business. Objective and subjective determinants of personal reliability of entrepreneurs have been assigned. Objective determinants are social institutions and society which influence the development of personal reliability of entrepreneurs and make subjective needs, motives and interests of their activity, emotional-volitional, cognitive and communicative qualities conditional. The functional role of components which influence the development of personal reliability of entrepreneurs such as: valued-semantic, individual-behavioral, cognitive, communicative, emotional-volitional, motivational, psychological and legal cultures has been revealed and empirically substantiated.
Theoretical ideas about psychological essence of the structure of personal reliability of subjects of entrepreneurial activity, the system of psychological factors of the formation of personal reliability of entrepreneurs got further development.
